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Data Warehousing: The Route to Mass Customisation

1/20/2021

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Data Warehousing: The Route to Mass Customisa
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Author

By: Sean Kelly

  Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.

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Humans Are Underrated

12/17/2020

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Humans are underrated
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Author

By: Geoff Colvin

  ​It's easy to imagine a nightmare scenario in which computers simply take over most of the tasks that people now get paid to do. The unavoidable question—will millions of people lose out, unable to best the machine?—is increasingly dominating business, education, economics, and policy.

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