The business case is a high level statement which is used to convince upper management, executives, stakeholders and often times sponsors of a specific improvement opportunity. It is the heart of a project charter and all other elements of the charter should be in support of your business case. Generally your business case will define how the customer or the organization is being impacted in terms of quality, cost or scheduling at a minimum. It is important to note the case may be negative impacts or it could be opportunity based. The business case will then identify the benefits and or the risks of either moving forward with a project or initiative or not moving forward. The final absolutely critical quality of a strong business case is that it aligns and supports the company's strategic direction while helping to fulfill the mission and supporting the values of the business.