Vision

  The vision of an organization is a compelling image or inspirational description of what an organization would like to achieve or accomplish. It is a forward looking and inspirational idea of where you would like to be.  The vision guides the decisions of the current and future activities of the organization.  

 What does a vision do?

• A vision should drive the development of specific behaviors, actions and tactics that support the goals and or objectives of the vision.
• It should unify people towards a common goal.
• It should describe what you ultimately are trying to achieve.
• The vision should help customers (internal and external) understand how value is created and their connection to that creation.