Reverse Logistics

  Have you ever had to return a product?  Chances are you have.  Reverse logistics is the supply chain concept that your returns follow.  Rather than following a normal supply chain flow the reverse logistics supply chain focuses on improving the reverse flow.  The focus of the reverse supply chain is to support customer returns, repair of damaged items, remake or remanufacturing of designs that might not meet the customers expectations and recycling materials.  The reverse supply chain can in fact be designed in such a way that it operates at a profit, recovers costs and best of all creates loyal customers. 

Challenge

  In the comments section below share some ideas that you have that might help returns be a better experience for customers.

Reference: What is reverse supply chain? and Principles of Supply Chain Management.