Actual demand is made up of "actual" or "real" customer orders. This can sometimes include allocations/reservations of items for order, ingredients or items driven by MRP for orders, or raw materials for production or distribution against orders.
Actual demand consume a companies forecast, depending upon the rules that an organization establishes for its forecasts as related to actual demand. The best case scenario is to be in a position where everything is driven by actual demand and forecasts are kept to an absolute minimum. Lean organizations work to build to real customer demand only.
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