An unusual, uncommon or irregularly high product demand that is outside the normal parameters established by the management policy is called an Abnormal Demand.
Abnormal Demand can occur for many different reasons. Some being that it may occur due to a promotion, price break, end of the year sale, substitution or even a customer whose own demand may be irregular. In other words, abnormal demand can emerge from a new customer/existing customer whose demand is either increasing or decreasing. Managing abnormal demand can be a challenge for supply chain and operations professionals.
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